Business systems engineering for established companies
Your business doesn't need another piece of software.
It needs the system that's missing between everything you already bought.
You can't layer AI onto a business held together by spreadsheets, disconnected software, and the one employee who knows how everything actually works. First we fix the business. Then we use AI to help run it.
Before
- CRM
- Spreadsheets
- Slack
- Accounting
- Scheduling
- One employee remembering everything
After
- One clear operating layer
- AI handles repetitive work
- Humans handle judgment
- Owner sees what actually needs attention
Your company looks sophisticated from the outside.
Behind the scenes?
Six logins.
Four spreadsheets.
A CRM nobody really understands.
Leads get followed up with... when someone remembers.
Customer problems buried in inboxes.
One employee everybody depends on.
And an owner who keeps asking:
"Did somebody handle that?"
If your company falls apart when Susan goes on vacation, you don't have a system.
You have Susan.
AI won't fix a broken business.
It'll automate the clusterfuck.
Most businesses want to skip straight to the sexy part.
The automations. The agents. The AI magic.
But if the process underneath is broken?
You're just gonna break things faster.
Before we install agents, automations, or AI, we understand how the business actually works.
We map the mess.
We redesign the system.
Then we automate the clean version.
The missing operating layer.
Today
- 7leads need attention
- 3customers at risk
- $41,000waiting for follow-up
- 2jobs blocked
- 4customer complaints
- 3invoices overdue
Eventually, the goal is for that screen to say things like:
- 5leads already handled by AI
- 2customer issues resolved
- 3invoices followed up
- 1unusual case needs you
Open one screen.
Know what happened.
Know what AI already handled.
Know what actually needs you.
Then close your laptop and go live your life.
Show us the business
We look at how leads, customers, work, software, people, and information actually move.
Find the expensive mess
We identify leaks in time, revenue, follow-up, reporting, handoffs, software, and institutional knowledge.
Rebuild the operating layer
We connect what should stay, eliminate what should not, and build the missing workflows around how your company actually operates.
Put AI to work
Once the process is clean, we automate repetitive work and surface only the exceptions that need human judgment.
We use the highest-level reliable tools available.
We do not rebuild infrastructure for sport.
We do not force your company into our favorite software.
We are not here to sell you more software.
We are here to make the business make sense.
Keep if it earns its keep
- QuickBooks
- Calendly
- Your industry software
- Existing CRM where it is genuinely valuable
- Twilio
- Email delivery infrastructure
- Other systems of record
Remove or replace if it's just rent
- Duplicate spreadsheets
- Unused CRM features
- Fragile automations
- Manual copy/paste
- Duplicate reporting tools
- Software nobody logs into
- Workflows that only live in one employee's head
This is for the ugly middle.
You're too big to keep running the company from spreadsheets and memory.
But you're not big enough to spend $250K and nine months waiting for some enterprise software firm to "assess your needs."
That gap?
That's where we live.
Because modern AI-assisted systems change the economics.
You can finally afford to build what actually fits your business.
Without the enterprise price tag.
Without waiting a year.
Without handing your entire operation to some faceless consulting firm.
Ideal fit
- $1M+ annual revenue
- Established service business
- Real lead flow
- Multiple employees
- Operational complexity
- Owner still too involved
- Willing to change what is not working
Not a fit
- Pre-revenue startups
- People looking for a $500 automation
- People who want another AI course
- Businesses unwilling to show us how they actually operate
We built Pina Colada Systems because we were tired of watching the same movie on repeat.
Successful businesses buying more software.
Hiring more consultants.
Building more automations.
And STILL running half their company from spreadsheets, inboxes, and the one person who knew how it all actually worked.
We realized the opportunity wasn't selling another tool.
It was walking into the mess, understanding the real business, and rebuilding the system around it.
Colin Carlsen
Founder
Christina Cabral
Founder
First we fix the business.
Then we use AI to help run it.
AI is not the strategy. AI is labor inside a well-designed system.
The goal is not more technology. The goal is less dependence on memory, less manual work, fewer things falling through the cracks, and more control for the owner.
So you can finally stop asking:
"Did somebody handle that?"
And start knowing.
Bring us the mess.
This is a 60-minute Business Systems Diagnostic for established business owners who are tired of the chaos behind the scenes.
Come prepared to talk about
- How leads come in
- How follow-up works
- What your employees still do manually
- Where your customer information lives
- What software you are paying for
- What keeps breaking
- What would stop working if one key employee disappeared
We will help identify
- Where you are leaking time
- Where you are leaking leads
- Where you are leaking money
- What should stop being manual
- What software should stay
- What software can disappear
- Where AI should actually be used
- What the cleaner version of your business could look like
Book Your Business Systems Diagnostic — calm control after years of chaos.
Are you an AI automation agency?
No. We diagnose and redesign the operating system of the business first. AI and automation are tools we use after the process makes sense.
Are you replacing all of our software?
No. We keep anything that is earning its keep and remove or replace what is creating unnecessary complexity.
Do you replace GoHighLevel, HubSpot, or our CRM?
Sometimes. Sometimes we keep them. The decision is based on the business case, not ideology.
Do we own what you build?
Our preferred architecture gives clients ownership of their core code, data, domains, and production infrastructure wherever practical.
What does implementation cost?
Engagements vary based on complexity. Most substantial builds are expected to fall in the $10,000–$50,000+ range.
Do I need to understand AI?
No. That is our job. Your job is to show us how the business actually works.
Bring us the mess.
Your business already has a system.
It's just hiding.
Inside spreadsheets.
Inboxes.
Disconnected software.
And the heads of your best employees.
Let's pull it out, rebuild it, and make it run.